A small cleaning business approached RankEdge seoCharlestonSC because they were struggling to generate consistent leads online. They had a functioning website and a solid offline reputation, but their online presence was almost nonexistent. Their competitors, many newer and less experienced, were showing up higher on search results. This business knew potential customers were searching, but they simply were not being found.
Initial Problems Identified
During our audit, several core issues became clear:
- The website was not optimized for any relevant cleaning-related keywords.
- Meta tags, headers, and on-page structure were unclear and inconsistent.
- The Google Business Profile was incomplete and barely visible.
- Site speed was slow, especially on mobile devices.
- Content lacked depth, trust, and authority.
- The business had no backlinks and no local citations to strengthen credibility.
This combination resulted in low rankings, low organic traffic, and almost no organic leads.
Our SEO Strategy
RankEdge seoCharlestonSC developed an approach that focused on long-term improvement, realistic goals, and steady growth. We built a strategy that aligned with how people actually search and how Google evaluates local businesses.
1. Keyword and Market Research
We identified the most relevant and high-intent keywords for the cleaning industry. The focus was on search terms that indicate immediate interest in hiring a service, such as home cleaning, office cleaning, and move-in/move-out cleaning. Each keyword group was assigned to dedicated service pages or blog content.
2. On-Page SEO Optimization
We restructured the website to improve clarity and user experience. This included rewriting meta titles and descriptions, improving headings, enhancing internal linking, and correcting URL structure. We also compressed images, removed unnecessary code, and improved mobile responsiveness to increase site speed.
3. Local SEO Enhancements
We fully optimized the Google Business Profile by adding images, updating service categories, writing a complete business description, and ensuring accuracy across all fields.
We also created local citations on relevant business directories to strengthen local trust and improve map visibility.
Clients who had worked with the business were encouraged to share authentic reviews, which helped build credibility.
4. Content Development
We created a content plan designed to build trust and authority. The focus was on answering practical questions that potential customers frequently search for, discussing the benefits of professional cleaning services, and offering helpful advice related to home and office cleaning.
Each piece of content was written in a simple, natural tone and linked back to relevant service pages.
5. Authority and Backlink Building
Through outreach, we secured placements on industry blogs, community directories, and home-maintenance websites. These backlinks helped strengthen domain authority and contributed to higher rankings.
Results After Six Months
| Metric | Before SEO | After 6 Months |
|---|---|---|
| Monthly Organic Traffic | Around 100 | More than 650 |
| Keywords on Page 1 | 2 | Over 30 |
| Google Business Profile Calls | 1–2 per month | 15+ per month |
| Monthly Organic Leads | 0 | 10–12 |
| Domain Authority | 6 | 22 |
The business experienced more than five times growth in organic traffic. More importantly, they began receiving consistent cleaning service inquiries every week, without relying on ads.
Client Experience
The client shared that they had always thought SEO was complicated or out of reach for a small business. Once the improvements started showing results, they realized how powerful and sustainable organic visibility can be. They felt more confident competing with larger businesses and appreciated having a predictable flow of leads.
Key Insights
- Local SEO remains one of the most powerful tools for service-based businesses.
- High-quality content that answers real customer questions builds trust naturally.
- A strong Google Business Profile can significantly increase calls and visibility.
- Technical fixes such as speed optimization and mobile responsiveness improve both rankings and user experience.
- SEO compounds over time; small improvements create long-term gains.
Conclusion
RankEdge seoCharlestonSC helped this cleaning business move from being nearly invisible online to becoming a strong competitor in their local market. The growth was steady, sustainable, and built on a foundation of clear strategy and consistent optimization.
Businesses that feel overlooked or overshadowed in search results can achieve meaningful growth with the right SEO approach. RankEdge seoCharlestonSC continues to help small service businesses build visibility, trust, and long-term success.
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